7 Steps to Plotting a Brand Story, Viral Video or IG Caption That People Actually Care About [episode 54]

An overhead view of a journal with the word brainstorming written at the top, with bunched up paper balls next to it and colorful notecards sitting atop it

Listen to 7 Steps to Plotting a Brand Story, Viral Video or IG Caption That People Actually Care About here: Apple Podcasts | Spotify | Stitcher | Google Podcasts

What makes a story-time go viral & how can YOU tell a great story? Did you know that people remember facts that are integrated with stories 22% better than just facts, alone? A study by Headstream found that if people love a brand story, 55% are more likely to buy the product in the future, 44% will share the story & 15% will buy the product immediately. From writing your brand story, to scripting a viral story-time video to planning content that converts, storytelling is one of the most valuable skills you can have as an online creator & entrepreneur!

In this episode, we’ll break down:

  • The 7 Point Plot Structure (using Harry Potter & Mean Girls as examples)

  • How to apply it to content (using my own TikTok script as an example)

  • How you can easily use this structure to grow your socials/biz in the future

Want to learn how to plot like a pro? Press play to hear exactly how!

Episode Resources & Links:

Use this FREE 7 POINT PLOT TEMPLATE to tell your story

More Resources & Links:

Connect with Gina:

Related Episodes: 

More about The Social Spectrum podcast: 

Whether you’re an introvert struggling to find your voice on social media, an analytical thinker looking to maximize reach and engagement, a neurodiverse entrepreneur craving a sustainable workflow, or beyond!!!

The Social Spectrum dives into the worlds of social media & entrepreneurship through the lens of different personality types, lifestyles & neurodiversity.

From finding your niche and growing a social media community to setting business boundaries and amplifying marginalized voices, host Gina Galeoto (telemarketer turned content creator & entrepreneur) alongside guests including social media & marketing experts, psychologists & scientists, full time creators & more, share their insights and advice for creating & managing a successful & aligned online presence!

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Digital Product Takeaways From Coaching Sessions With a Multi-Millionaire's Team [episode 55]

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Reddit Confessions of Content Creators [episode 53]