How (& Why) to Start & Grow an Email List as a Content Creator [episode 17]
Listen to How (& Why) to Start & Grow an Email List as a Content Creator here: Apple Podcasts | Spotify | Stitcher | Google Podcasts
Remember Vine & Myspace? Imagine if you had worked day after day to build a community on one of those platforms, without a backup plan, and lost it all in the blink of an eye. It doesn’t even have to be as dramatic as an entire platform disappearing. Imagine you get unjustly banned on TikTok or Instagram and have to start from scratch or say your views suddenly drop from 5 figures to 3 figures. These are just a few of the reasons that having an email list is SO important.
Tune in to today’s episode to learn how an email list could help you double or triple your income as a content creator in the long-term, as well as be leveraged to your advantage for brand collaborations. Email subscribers are THE hottest leads you are going to have and you now have their trust and know their needs and interests, so you’ll want to leverage this important asset correctly!
In this episode, How (& Why) to Start & Grow an Email List as a Content Creator, I cover:
Creating a lead magnet that addresses a top-asked question and/or problem that faces your community
Setting up an email marketing platform to organize your email subscriber information and deliver your lead magnet and future emails
Promoting your lead magnet organically through your social media content
Nurturing your subscribers in order to build lasting connections and provide them with the value they are seeking from you
Utilizing your email platform’s analytics and automating your emails in order to maximize your email list results
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Related Episodes:
Episode 5: Brand Deals for Micro-Creators, IG in 2023 & More w/ Kaya Marriott
Episode 7: UGC Explained + 3 UGC Mistakes I’ve Made as a Content Creator this Year
Episode 10: Selling on Socials as a Creator: Nailing Your Niche, Your Content & The Customer Journey
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